FORESIGHT: SPECIAL FEATURE: Is It Time to Retire the MAPE?

Find out why the Mean Absolute Percent Error (MAPE) belongs in retirement in the world of retail forecasting and the reasons why it is still frequently  found in practice.  

Malte Tichy from Blue Yonder and Stephan Kolassa, UDF Chief Developer at SAP, describe in the current issue of Foresigth - International Journal of Applied Forecasting why MAPE is an unsuitable means of measuring the accuracy of point forecasts in retail.  Flavio von Rickenbach, data analyst and SAP consultant at retailsolutions Schweiz AG, discusses in his commentary why it is still frequently used in practice and poses the important question of a suitable alternative.   

Read the article and the accompanying comments and learn more about the weaknesses of MAPE and why the search for alternatives is crucial to remove it from the manuals for practice as well.