Data is considered the driver of the next stage of development in retail – but in many companies, it remains scattered across numerous systems and silos.
For retail trends in 2026, the focus is therefore on how operational and analytical information can be intelligently combined to enable faster and more proactive action. In this article, Florian Kraus, partner at retailsolutions and head of sales & business development, highlights the role played by the SAP Business Data Cloud as a central component of the SAP data landscape and how it enables retail companies to lay the foundation for informed decisions, AI-supported applications and future-proof business processes.
SAP Business Data Cloud – Data intelligence in retail
