Digital Transformation in the Fashion Industry: Between Crisis Pressure and Opportunity

The fashion industry is under immense pressure to adapt: price-conscious consumers, excessive inventory levels, and fragmented IT landscapes are pushing many companies to their limits.

Zug, May 2025. Mid- and low-price segment manufacturers are particularly affected, facing intense competition from emerging platforms like Temu. Yet, solutions are within reach—and digital transformation is key. In a detailed guest article on ICTkommunikation, Gerald Reiser, Partner at retailsolutions, explains how modern ERP systems such as SAP S/4HANA for Fashion can create transparency, streamline operations, and establish a more resilient value chain. Reiser also highlights why many digitalisation initiatives have failed in the past—and what companies must do differently to succeed.

One highlight: A standardised public cloud version of SAP S/4HANA is expected to launch in 2026, designed to make these benefits accessible to small and mid-sized companies.

Now is the time to rethink your IT strategy. Learn which pitfalls to avoid, what steps really matter, and how your business can stay competitive in a rapidly changing market. A must-read for decision-makers in the fashion and retail industry.

 

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