Smart stores as an opportunity in B2B marketing and sales

Discover how smart store concepts are opening up new avenues in B2B marketing – from data-driven promotions to fully automated customer experiences. A practical example shows how SAP technology makes all the difference.

Smart stores are no longer just a vision of the future, but are now real touchpoints in brick-and-mortar retail – even in the B2B sector.
In this article, Anne Kessler, Cloud Architect at retailsolutions, shows how companies can use SAP add-ons to implement strategically scalable sales solutions. The example of the autonomous ‘S.Mart’ store on the SAP campus clearly illustrates the operational and data-driven added value that smart store infrastructures offer medium-sized companies – provided the technological basis is right.

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